On December 3, 2013, nineteen Chicago-area non-profit organizations raised more than $900,000 from more than 2,100 individual donors and one private, independent foundation as part of the Coleman Foundation's Giving Tuesday Matching Grants Pilot Program.
Two strategies of the Foundation's Developmental Disabilities Impact Plan are to catalyze collaboration among grantees and to support grantees' development of non-government revenue streams. In an effort to motivate a select set of grantees to elevate their capacity to raise funds from private individuals using social media methods, the Coleman Foundation invited 19 organizations to participate in Giving Tuesday, a national effort intended to increase charitable donations on the Tuesday following the Thanksgiving Day holiday. The Foundation offered a dollar-for-dollar match of donations received online on December 3, 2013 of up to $20,000 per organization.
In total, the 19 organizations raised $610,968 from 2,141 contributors which included new and returning individual donors and small businesses. 15 organizations earned the maximum $20,000 match from the Foundation. Four other organizations qualified for a matching grant of less than the maximum. The total of all awards to the 19 organizations is $330,745.
Many organizations will be meeting in the new year to debrief on what tactics worked best during the Giving Tuesday campaign. Although no decision has been made regarding a matching program for Giving Tuesday 2014, the Foundation is excited to have seen a high level of new activity and engagment during this 2013 pilot program.