Advancing its goal to help grantees explore new fundraising strategies, The Coleman Foundation recently awarded a sum of $330,000 to forty-one Illinois non-profit organizations across each of the Foundation's three program areas as part of its 2014 Giving Tuesday Matching Grants Program. Giving Tuesday, which occured last year on December 2, 2014, is a national day of giving celebrated on the first Monday after the Thanksgiving holiday. This matching grants program followed a similar effort which occured in 2013 involving ninteen organizations.
On December 2, 2014, the forty-one organizations participating in the program raised more than $850,000 from over 4,200 donors. The Coleman Foundation offered to match all dollars raised online by these organizations from new donors up to a maximum of $15,000 per organization. The organizations raised an aggregate total of $333,469 from 2,491 new donors, identifying new supporters to sustain their work.
This year's program was affiliated with the #ILGiveBig campaign, led by Donors Forum. According to Donors Forum, 453 organizations reported raised nearly $4 million through #ILGiveBig. This total included matching grants such as those awarded by the Coleman Foundation. Earlier this month, Giving USA Foundation and Indiana University's Lilly Family School of Philanthropy announced their estimate that $45.7 million was donated nationally on December 2, 2014. The funds raised by and awarded to organizations participating in the Coleman Foundation program represent an impressive 30% of #ILGiveBig totals and approximately 2% of the nationwide estimate.
While each of the forty-one organizations acheived individual fundraising success in their own ways, a few organizations merit particular attention for their accomplishments:
- Aspire secured the most donations from new donors, gaining support from more than 200 new contributors
- Misericordia raised the most funds overall, a sum representing approximately 20% of the total raised by all organizations combined.
- The Arts of Life, one of the smallest participating organizations in its first Giving Tuesday, met the matching requirement, raised more than $1,000 per hour for the 24 hours of #ILGiveBig and secured more funds from new donors than every organization but Aspire and Misericordia.